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11.2.2009

What’s Your Beer Personality

According to Mindset Media, market research suggests that your beer choice reflects your personality. My beer of choice is Blue Moon:

Blue Moonies are socially liberal and usually quite willing to go against convention. They really hate moral authorities, and believe children should be exposed to moral dilemmas and allowed to come to their own conclusions. They can also be sarcastic and snide in order to get a point across.

People who drink Blue Moon beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple Mac laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.

Socially liberal? I suppose. Sarcastic? Of course! Hybrid owner? I don’t even have a car because I take the subway. Apple laptop owner? Yes. Purchase five or more sneakers every year? No, I only have two pair of gym shoes which have lasted me three years— the rests are sandals, heels, flats, and boots. Registed voter? Of course and I would love to punch the 32%. Lastly, I don’t want to be called a Moonie. Ohhhhh how I love this “research” with the bad use of statistics and lack of post-hoc testing.

What’s your beer personality? Or better yet, what do you think it should be?

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